A ritual, not just a routine.
Chinese Medicine is intuitive, and deeply connected to the individual. It’s more than herbs and acupressure, it’s about understanding the body as a whole, listening to its rhythms, and recognising how emotions, environment, and energy flow shape our well-being.
TCM honours the uniqueness of each person, tracing patterns that reveal imbalances and guiding the body back to equilibrium. It’s about the quiet moments of restoration, the deep trust in ancient wisdom, and the subtle shifts that bring lasting change.
Charlotte
I founded Muihood because the wellness that raised me deserved better.
Growing up British-born Chinese, Traditional Chinese Medicine was baked into daily life. Herbal soups for strength, gua sha for tension, mugwort baths for period pain.
But in the beauty industry, TCM was either misunderstood or treated like a trend. Meanwhile, it was transforming my own skin, calming inflammation, restoring balance in ways nothing else had.
I realised this wasn't niche. It was generational wisdom that had supported people for thousands of years. It just needed to be shared properly.
That's why I created Muihood. To bring Chinese Medicine into everyday rituals without losing what makes it powerful.
Today, we're building something for people who want skincare rooted in heritage, backed by centuries of use, and made for the long term.
Victoria
Victoria is a registered Chinese Medicine Practitioner with deep experience in primary care evaluation research, bridging Western Medicine doctors and Chinese Medicine practitioners together.
She specialises in cosmetic facial acupuncture and women’s health. Alongside working with Muihood on TCM educational content.
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